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Benefits of Email Marketing

Email marketing boosts your business even if people don't open your newsletter. 

  • Every time you send an email, it's a "touch" between you and the customer.
     
  • Touches are cumulative so that when they need your service, YOU will be on the top of their mind.
     
  • When a friend needs a recommendation, your name will be right on the tip of their tongue

Email Marketing is Easy, Affordable – and Effective!

 
 
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The power of email:

  • Email has an average return on investment of $38 for $1 spent. (Source)
     
  • E-mail remains a significantly more effective way to acquire customers than social media — nearly 40 times that of Facebook and Twitter combined. (Source)
     
  • That’s because 91 percent of all US consumers still use e-mail daily. (Source)
     
  • 90% of email gets delivered to the intended recipient’s inbox, whereas only 2% of your Facebook fans see your posts in their News Feed (Source)
     
  • The rate at which e-mails prompt purchases is not only estimated to be at least three times that of social media, but the average order value is also 17 percent higher. (Source)
     
  • You are 6 times more likely to get a click-through from an email campaign than you are from a tweet. (Source)

Here are a few more benefits: 

  • Connect personally with your customers
     
  • Promote Events
     
  • Offer Sales and Coupons
     
  • Suggest gift certificates around holidays
     
  • Fill last minute cancellations.  
     
  • Send time sensitive important messages NOW, not later.
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